An app helps loaners to always keep on track of all their items while living a busy life.
About This Project
The White Rabbit app helps its users to always remember the value of being a trustworthy friend while living a busy life. We believe that trust is an unspoken word, and the white rabbit is a perfect app to hold that bond between you and your friends.
My Role
This is a 7 weeks project for us to build the app from discovery to execution. My responsibilities were user interviews, user surveys, low-high wireframes, storyboards, and animation videos.
Team
Graphic Designer, Illustration and UX/UI Designer
Tools
Sketch, After Effects, Framers, Adobe Creative
How white rabbit work
01 Research
To start, we conducted a survey to understand our target users. They have experienced frustration after lending their items to their friends.
The main takeaways are:
Loaners don't remember who the borrower is or what things they lend to after a while.
Loaners get anxious to ask their friends to return items. It feels awkward.
Loaners are afraid of confrontation because it might lead to breaking the relationships.
02 Design
We started with paper wireframes and user stories to foresee the best experience for users using this app.
Workflow walkthrough video
We used the A/B test method to test with our users.
8 out of 10 dislike the third style as the background was too dark and too serious. Moreover, the contrast was too low which makes the users hard to read the text.